We moved retries and card updates to Keel on a Tuesday. By the end of the month we had stopped losing customers to expired cards, and finance stopped exporting CSVs on Fridays.
Customer results
−38%
voluntary churn in two quarters after switching dunning to Keel
We moved retries and card updates to Keel on a Tuesday. By the end of the month we had stopped losing customers to expired cards, and finance stopped exporting CSVs on Fridays.
4.2×
faster month-end close across three entities and two currencies
Close used to eat the first week of every month. Now revenue is reconciled the night the invoices go out. My team plans the quarter instead of chasing it.
$1.9M
failed payments recovered in 2025 without a single new hire
We sell plant subscriptions to people who forget their card expired. Keel emails them before it fails, in our voice, and the money simply arrives.
11d
to migrate 40,000 live subscriptions with zero double charges
Migrations are where billing projects go to die. Keel gave us a dry run, a diff of every invoice, and a button. We pressed it on a Sunday and went to lunch.